Of course not! However, article marketing is beneficial to the life of your business versus daily like PPC.  Let me explain:

Pay per click has daily fees because you are charged for every single click.  For example, if you’re website receives 100 clicks a day, it would cost you anywhere from $100-$350 a day for just one keyword.  I can’t count the number of times I have been told by my clients that pay per click wasn’t worth the investment for them.  Needless to say, they have been enjoying their article marketing campaigns for some time now. 

To understand article marketing, it’s vital that you absorb it’s true definition.  What is article marketing?  Article marketing is like your “safe” investments and even better, it will pay you back for your business’s lifetime.    It’s really simple.  Once you purchase your articles, the rights are completely yours and they can be submitted to top directories.  In fact, you can even use the articles on your website or anywhere else that you would like.  It’s like getting double the product for one price and it gets better. 

How does it get better?  Because, the copyright is now yours, that means for the lifetime of these articles, they will be directing traffic back to your website.  Think about it! Is ten articles that you paid $195 for worth getting lifetime links out of?  Of course it is, even if it is only generating you twenty hits a month for the rest of your business’s life.  I don’t know about you, but if you only sold your product to one of the twenty, you’d still come out way ahead considering it will be working for you indefinitely.  And the hits you get will be way more genuine and organic because these are usually people searching for information before purchasing. Article marketing is an investment and it’s important that every website owner understands the longevity of this strategy.  

So, what about pay per click?  There’s not necessarily anything wrong per say with pay per click, but it can be a high risk game.  Because you’re charged for every click, you have to depend on it generating enough sales to cover the expensive fees associated with pay per click.  I do believe pay per click can fit into some businesses and be successful, but article marketing is a win-win situation for everyone involved, not to mention you are planting seeds that will grow as plants for the rest of your business’s life. 

Does article marketing help my search engine rankings?  Absolutely!  Each article includes a resource box at the bottom. The resource box can contain 2 links and these links are created using your keywords as anchor text. By linking keywords, the search engines see your site as an important resource on the designated keywords and therefore increase your search engine ranking.  The more articles with linked keywords, the more important your website appears to the search engines.

Do I get to be the author because the articles are ghostwritten?  Yes!  That’s one of the best perks of article marketing.  It doesn’t matter if it is your name, your pen name, your company’s owner name, or your dog’s name, you make that decision.  In addition, the articles will be written in a style that is designed to educate and inform your readers.

In the end, you look like the expert for making a safe investment with article marketing.  Article marketing is not the only content that can work for you. It is important to create content in a variety of ways such as blogs, PRs, and making sure your web content is up to par. 

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including <a href=”http://www.wordsyouwant.com”>SEO packages</a>, article directory submission, <a href=”http://wordsyouwant.com/?page_id=10″>SEO article writing</a>, ghostwriting, eBook writing, travel writing, equine writing and more.

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For website owners and promoters, the biggest debate typically centers on the method of advertising that will be the most effective. The two biggest players in the market today are article marketing and PPC, or Pay Per Click, advertising. Each works in a completely different manner, and each is shown to generate results. The question, however, is which method offers the most return on investment for your marketing dollars and which is truly the most effective in the long run.

Breaking Down PPC

To understand PPC advertising more fully, you have to understand how it really works. Essentially, you are placing links on websites or even search engines and paying each time a user clicks that link. You can pay anywhere from a fraction of a cent to a few cents per click, but the general understanding is that the more you pay the more prominently your link will be displayed.

When you enter a search into Google, you will see two different sets of results. Organic results are listed in the main body of the page. These are relevant pages that come up based solely on content quality. To the right of the page is a column labeled Paid Results. These are pay per click sites, and Google is going to list them in the order of which one pays them the most revenue per click.

On the surface, this means a top listing and more clicks, provided you are willing to pay more, right? Well, yes and no. These links are certainly not the most commonly clicked on the page, and many users have found themselves directed to enough sites that do not provide relevance that they are hesitant to use that area of the page at all.

None of this is to say, of course, that Pay Per Click advertising doesn’t work. Of course it works, which is why it has remained a competitive form of promotion for such a long period of time. PPC can help you get instant page hits and instant visitors, and when your ads are put in the right places it can even help you gain sales.

When your site is relatively new or your brand has not been established, PPC links can help provide familiarity with your name and can help generate a small return on investment quickly. The question for many, however, is how to turn these clicks into paying transactions for the site and how to keep up a successful PPC campaign over time without exhausting the budget. PPC advertisements are only available as long as you are still paying for them, and competing with bots that generate clicks can end up costing you money for site hits that were never capable of turning into sales.

The Verdict- PPC advertising has its place in the marketing world. Instant results can provide increased search rankings at a decent rate, and the advertising can let you see what types of websites can place ads that will generate sales. This can be great for figuring out your key demographic and where to advertise in the long run. Essentially, PPC is a great short term solution.

Breaking Down Article Marketing

Article marketing works through SEO, or search engine optimization. Essentially, this means creating articles with the right words, phrases, and intent to help you generate traffic over time. Strategically placed keywords help readers search for your articles, while the content serves to answer common questions, solve problems, and generally provide benefit for your readers.

Where article marketing really shines is that these articles will remain in directories indefinitely, while PPC ads must be continually paid for. However many quality articles you put out there is how many backlinks you will have directing visitors to your site. Equally important is the fact that repeated article submissions are likely to be picked up by the same readers, helping you to establish yourself and your site as experts in the field. This generates more interest, more clicks, and more sales overall.

Another benefit to article marketing is that it is heavily favored by search engines. When you search any term or phrase in a leading search engine, you will find that favor is always given to relevant sites. Search engines tend to deem articles with quality content as more trustworthy than pay per click sites, helping you to reach the top page of the results much more easily.

Article marketing is not without drawbacks, however, and it is not the perfect system in every way. While article marketing will lead to higher returns overall, provided you are offering quality, well written content, it is not an instant fix. If you created your website today and post articles tomorrow, it can be weeks or even months before you start to see higher traffic and revenues based on your articles. While the returns are certainly apt to be higher than with a PPC marketing campaign, you are going to find that it simply takes time for readers to find your articles, move them up in the search ranks, and bring in new traffic.

The Verdict- SEO article marketing is certainly more cost effective, with the price paid for quality articles being a one-time cost that can generate traffic for an indefinite period of time. With that said, however, there is still a need to produce new articles and new content frequently in order to keep seeing an increase. Overall, however, the costs are still much lower compared to the returns. Article marketing is a slower method of generating traffic, but it provides organic results that the search engines like, and over time it can provide the boost your site needs to be on top while also offering a higher number of page hit to sale conversions.

Ultimately, the debate between PPC and article marketing is one that is likely to wage on well into the future. Attempts to end it by providing a look at both sides shows that there truly is some benefit to using each method. Article marketing seems to have the clear advantage over time, but for site owners who need an instant return just to stay afloat, there is no denying that PPC can offer faster results. By the time your company is established, however, PPC seems to grow out of favor quickly, creating a system where you pay more per customer overall. A single article can generate numerous clicks at a high conversion rate, while PPC advertising often requires hundreds or even thousands of clicks before you get a single sale. For many businesses, PPC is a great way to figure out statistics and demographics, but article marketing remains the preferred method for generating sales, search engine results, and long term traffic.

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When thinking of the guerilla marketing techniques required to get a site to the top of the search engines just a few short years ago, it is almost enough to give you a headache. Producing page after page of content that consisted of nothing but overused keywords and links to your site was the best way to get ahead, but it was always a matter of duping the search crawlers and tricking readers into clicking onto sites that were virtually useless. Slowly, the concept of SEO article writing came into play. While at first even these articles were stuffed with keywords, a few changes in the rules have now made this a viable and necessary part of marketing.

SEO article writing today is one of the most affordable and effortless ways to get your website to the top of the rankings. Search engines today still look for a relevant keyword in your articles, but they no longer require it to appear ten or twenty times. Instead, the engines are intuitive and can seek out related words and phrases. Today’s search engine optimization is about providing visitors to a website with information that they can use and gain benefits from. In fact, stuffing keywords into an article will now get you reject by many of the top article directories.

When you contract SEO article writing services, it is important to understand that keywords are no longer the main focus of articles. While having a couple of key phrases appear in your article for people who are searching for them is a necessity, there is no need to stuff each phrase in every few words. Instead, the best choice is to create articles that address a common problem, question, or issue that readers have and then simply to answer it. This will provide high quality content that readers will want to share and to read thoroughly and will encourage them to click the link leading back to your website, establishing you as an expert in your field.

It is important to always keep the readers of your articles in mind when marketing in this manner. If your article is not easy to read and does not provide important information, your reader will likely not finish or click your link. Generating content that readers will not find interesting or helpful in some manner simply will not generate the results you are looking for. SEO article writing is one of the best ways to get ahead in website marketing, but you have to choose your content much differently than in the past where keyword stuffing was the primary goal.

Ultimately, however, the new face of SEO article writing is by far a better one. With these new methods of search engine optimization, companies are allowed to focus on putting out quality information and articles that they can be proud to put their company information on. Keyword stuffing is officially a concept whose time has run out. When you need to boost the rankings of your site or are just looking for new visitors, well crafted, informative articles are certainly the right way to go. This offers not only higher rankings in search engines, but the ability to offer links to people who are now interested in clicking them.

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As a website owner, you have likely become familiar with the term backlinks. If you are new to the industry, however, or to Internet promotion, you may not understand just what these links are or why they are so important. Today we will take an in-depth look at these links and just how they can help you boost your site to the top- or send it crashing down miserably.

We all want our sites to be the absolute best on the web. We want to be the most popular, the most clicked, and the most used. Backlinks are simply links around the web and on other sites that link readers to your page. For some time, building the largest selection of backlinks was the easiest way to get to the top of search rankings. Spiders would “crawl” the web, looking for links to different sites, and whoever had the most was deemed the winner and given that coveted spot. Because coming out on top in the search engines is the key to success, it is easy to see why backlinks were so popular.

Nowadays, however, when search engine crawlers scan the web for backlinks, they are a bit smarter and more intuitive. When sheer number was all that mattered, it seems that web owners got greedy and put the desire for quality and content right out the window. There were providers buying hundreds of backlinks at a time, and sites that were designed for nothing but a list of links began to crop up. This meant that hundreds of scam sites and irrelevant sites were making it to the top of the rankings. It also meant that search engines had to revamp the system. Today’s spiders seek out relevant links, searching for similar phrases and information that actually offers benefit to the reader as well as a link.

This is where article submission backlinks comes in. In today’s world, buying links and putting them anywhere you can find is an easy way to get your site shut down and to lose any placement in search engines. On the other hand, hiring article writers to create compelling, interesting, and educational copy that can solve a common problem for readers or help them understand your topic better while placing a link in the body can be a great way to boost search engine rankings.

Whenever you create an article with helpful information and a link to your site and put it in a place where readers can easily find it, you have created a backlink that will actually generate organic traffic. Today’s search engines are looking for relevant content that readers are actually clicking on. What this means for you is that producing even ten or twenty well written articles a month will offer higher rankings and more page visits than purchasing a thousand backlinks through any other method. The article marketing game is the face of search engine optimization today. Gone are the days of pointless links or keyword overstuffed content- now, it is all about offering your readers something they can benefit from while linking it back to your website.

Best of all, when compared to other online marketing strategies like PPC, article marketing can give you the best bang for your marketing buck while establishing you as an expert in your field!

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Promoting your company can seem frustrating at times. Articles are remarkably effective at bringing in new customers, but finding ways to sell them on complex ideas or to get them to purchase high end items can be difficult. When you need a marketing tool that can do more for your business, eBooks can provide great benefit to your customer.

When you stop to think about it, all consumers are generally pleased with the idea of getting something for nothing. A free eBook, when well written and informative, can give customers greater insight into your company, products, or services, while serving to answer important questions or to offer customers information that they need. Best of all, however, your eBook serves as a great advertisement for your company. Readers are going to take the information from your book and apply it to their lives, and if it provides benefit, they are also going to share it with friends. This means free word of mouth advertising as well as a greatly increased chance that these same customers will come back to purchase your primary product or service.

When trying to think about how an eBook can promote your company, it is easier when you use an example. Let’s say you own a remodeling company. Customers visiting your site are apt to see that you sell the same products and services as just about any other remodeling company out there. Your commitment to excellence and high quality customer service might set you ahead of the crowd, but the average visitor stays on your site for a matter of seconds before clicking away. This means a small fortune in missed sales.

Now let’s say that your front page informs your customers that you are giving away a free guide to basic remodeling. You don’t have to teach your clients how to do exactly what you do, but you give them what they need to know to perform basic cosmetic upgrades. You give them something they can use easily so that they can see that you are trying to help them and are an expert in your field. The minute you do this you have boosted their confidence in your expertise as well as their perception that you aren’t focused solely on their money.

The idea of a free eBook promotion is not to give away all of your secrets or to render your own company useless, but rather to give customers the very basics of what you do so that they want to purchase your products or services to go further. Even if your business is selling expert do-it-yourself guides, giving away a beginner’s guide can show off your skill, expertise, and knowledge level.

The eBook promotion is not just about giving customers something for nothing, it is about giving them something that they can use and that will bring your company to mind when they need services in the future. eBooks are remarkable promotional tools, and when they are used properly they can help generate large amounts of new business for a one time investment.

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When you own a website, your primary focus is to attract a constant flow of new (organic) traffic. You will likely have a set of established, returning visitors whom you can count on to make purchases, but the success of any company is marked by its growth. When you are seeking to make your website bigger, better, or more popular, the simple fact is that you need more visitors. While Pay Per Click advertising is a common method of attempting this, the development of bots and companies that would click just to generate income or make your numbers look higher than they really are caused this market to largely decline.

Ultimately, without visitors to your page you have no sales. Furthermore, if your page hits are being generated by ad clicks, then the people visiting your page likely don’t understand or have interest in what it is that you are actually offering. SEO packages are different that they offer a chance for you to get organic, unpaid traffic flowing to your website. With these packages, you are able to commission a steady stream of articles that provide important and relevant content, ensuring that readers know exactly what you have to offer and that they visit your site because they are genuinely interested. Not to mention how happy it makes the search engines to feed them on a regular basis.

When it comes down to it, quality SEO packages are an investment in your company. Article marketing takes a bit longer than standard click based advertising to really show its full potential, but ultimately it is the best option for your site. When paid clicks lead people to your site, they are apt to simply click away when they realize they are not where they thought they would be. Article marketing, however, ensures that every click and every follow through is from someone who is looking specifically for your page. This greatly increases the chances that the visitor will purchase your products or services.

SEO packages also offer the distinct benefit of remaining available to readers for as long as the directory is active. This means that an article can continue to generate new readers and new business for many years to come. For only a single investment, you can easily provide yourself with long term organic traffic and other benefits, while pay per click advertising brings in traffic only as long as you are still paying for your ads to remain active.

Another thing that makes an SEO package a true investment is that it enables you to commission a large number of expert written articles that will be submitted over time. This spacing ensures that readers are always being offered new content and new answers. It also offers the chance to present your company as an expert in the field, using your expertise on your product matter to help answer common questions or solve common problems.

At the end of the day, SEO packages are simply the smarter way to go. They work far more efficiently than standard pay per click advertising, and offer readers much more benefit than the keyword stuffed articles that flooded the market only a few years in the past. Search Engine Optimization today is about providing necessary content that solves a problem and that provides information relevant to the keywords and topics chosen.

If your website is in need of a long term boost in traffic and you are seeking a way to bring in organic traffic and interested parties, an SEO package makes a great choice. More visitors certainly equates more sales, especially when they are going to your site because they are already interested in your content.

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SEO packages refer to “search engine optimization” techniques.  Whereas some webmasters make the mistake of buying one or two articles, experienced webmasters know that it sometimes takes a lot more to reach the top of the rankings.  The goal is to feed the search engines constantly, providing plenty of new material on a regular basis. 

Ask any company, old or new, and they will tell you that consistently promoting your product (or service) is the best way to stay in business and keep turning over a profit.  There are two primary ways you can do this online: through website optimization and through article marketing.  SEO packages combine the two technologies.

Web optimization and article marketing encompass a variety of avenues, from blogging to web copy to press releases.  A typical package may include 10-20 articles for web copy and article directories (of varying lengths) as well as a press release.  Remember that there are many article directories to work with such as EzineArticles.com, GoArticles.com, ArticlesBase.com and ArticleDashboard.com.  You never pay for your success—just a flat rate at the outset.  That means that from a small investment you could take in thousands of dollars of profit. 

In addition to a high volume of articles, you must also regularly submit these articles.  An average package might provide you with 10 written articles but with 50 submissions spread out through a month’s time.  Article submissions have to be spread out evenly in order to encourage regular traffic, as opposed to one giant clump of traffic that dissipates quickly. 

Trying SEO packages is the best way to invest in online advertising.  Not only are you improving your rankings because of search engine-friendly optimization, but you are also making a personal connection with your web audience.  It’s not enough to have a store set up.  It’s not enough to provide an “about us” feature on your homepage.  Success in the online world today requires a stream of high quality content and optimized web pages. 

If you are interested in SEO packages then contact an SEO consultant and talk to the company about their services.  Remember, that the best SEO firms out there actively plan for your success.  They know how to build you a successful online campaign through blogging, article marketing and website optimization.  Your input is welcomed and will be added to the project.  However, an SEO firm’s specialty is taking care of all the hard work for you. 

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including <a href=”http://www.wordsyouwant.com”>SEO packages</a>, article directory submission, <a href=”http://wordsyouwant.com/?page_id=10″>SEO article writing</a>, ghostwriting, eBook writing, travel writing, equine writing and more.

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An SEO writer is a writer, just as any magazine reporter or literary author.  There is however, a significant difference in the styles of writing.  A literary author tells a story, whether it be fiction or nonfiction.  A magazine writer reports on something that is happening.  A web writer, or an SEO writer, writes directly to a targeted audience. 

Much of web writing is in sales and copy.  While there is sometimes the need for objective reporting, most of the writing you see online is geared towards motivating people to take action.  If you are selling your products or services online your main objective is to convince your audience to stop surfing and take action.  So what you are looking for is high quality article writing with a sales-oriented style.

A good SEO writer can alter his or her writing voice to connect with your target audience.  Some articles have very distinctive voices, which may appeal to a particular gender or demographic.  Some articles are conversational if the product or service calls for this familiarity.  Some articles may be serious and academic, if the situation merits.

Your first step should be identifying a specific audience and then publishing articles that will address the subject matter they are searching for.  Rest assured, if the article is of high quality, your web audience will read the full page.  If the article is written with a powerful conclusion enticing the reader to take action, you might very well see a big increase in sales.

An SEO consultant, part of an SEO firm, also knows a great deal about HTML and web optimization.  An individual SEO writer may not have the technical savvy to help you increase your traffic.  A well-written article may very well sit and collect dust in cyberspace because it hasn’t been submitted to directories, or optimized for web searches. 

An SEO firm can help you with the full experience of an online SEO campaign.  A web marketing firm can help you with technical specifications, keyword research, HTML, article directory submission and other new SEO techniques that can improve your ranking in the Top 10.  If you are interested in promoting your web presence then don’t settle for second best.  An SEO writer should be a combination of a writer and a web programmer.  Make sure you are getting a full campaign with your money rather than just a few articles. 

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including <a href=”http://www.wordsyouwant.com”>SEO packages</a>, article directory submission, <a href=”http://wordsyouwant.com/?page_id=10″>SEO article writing</a>, ghostwriting, eBook writing, travel writing, equine writing and more.

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SEO article writing is indeed a smart way to market your company online.  However, there are some misconceptions floating around on the net as to what SEO is and what it can do.  Take it from me, an SEO consultant, who has worked in the business for a number of years—there is a lot more to online sales than just writing a few good articles.  Here are four things to know about Search Engine Optimization.

1. SEO must speak directly to the audience.

Buying prewritten articles or republishing articles is the cheap alternative to ordering SEO packages.  However, these articles do not communicate directly to the reader.  They do not motivate people to take action and they build no sort of foundation.  You can also group “spinning articles” and generic articles into this category.  If you can’t communicate directly to your reader then you cannot make sales.

2. SEO requires some technical expertise.
 
You can’t simply write a few articles for your website and expect your company to take off.  Each page of your website has to be optimized.  Your site has to be submitted to search engines.  Your keywords must be carefully researched and strategically inserted into each article.  Half of SEO article writing is in good content and the other half is in formatting, following guidelines and keeping a pulse of the search engine industry.

3. SEO is not self-promoting.

There are some cases in which a website owner might publish a self-promotional article.  In general though, promoting your company name in each article is not a good idea.  It gets you disqualified from all the major article directories.  When battling it out in web copy, you lose in head-to-head competition with other sites that have more informative content.  Besides, the audience just doesn’t buy it most of the time.  Good SEO article writing is educational; it gives people a reason to click on your site besides just lots of yelling. 

4. Great SEO article writing also requires a full campaign.

It’s not enough to write a few great articles and then retire from the business.  You have to regularly feed the major search engines with good content.  You also have to submit to multiple article directories and try a variety of article types, such as press releases, blogging, long essays and short blurbs.  In business, you have to experiment to see what makes your audience respond. 

SEO article writing can help you in all of these matters.  Contact an SEO consultant to learn about pricing and packages.

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including <a href=”http://www.wordsyouwant.com”>SEO packages</a>, article directory submission, <a href=”http://wordsyouwant.com/?page_id=10″>SEO article writing</a>, ghostwriting, eBook writing, travel writing, equine writing and more.

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You have already heard that Internet marketing is the way to go, right?  Have you ever wondered though, how exactly you are supposed to use the Internet?  Perhaps you have experimented with SEO and PPC marketing before, but were unsatisfied with the results.  Of course you were, because you have probably never been taught how to actually use this technology to promote your business.  More importantly, no one explained the value of SEO packages over individual articles.  Let’s review some basics.

SEO (Search Engine Optimization) refers to optimizing your web pages so they can be easily discovered through a keyword search.  If you don’t target the right keywords, your page will remain at the bottom.  Furthermore, if you do not properly format your HTML, your page will remain at the bottom. 

There is only so much that SEO on its own can do.  In order to increase your site ranking, you must provide a stream of regular content that can feed the search engines.  A few pages of content are not enough to merit a top 10 ranking, in most cases.  On the other hand, providing multiple pages of content, the likes of which can be purchased through SEO packages, can feed search engines on a regular basis.  Remember that content can mean a variety of article types, such as short informative articles, blogs, press releases or even long essays.  SEO packages can provide all of these article types. 

Then you have to take into account article marketing.  Some article directories already have superior web optimization and you can benefit from their popularity by submitting your articles.  These articles must be original and cannot be duplicated from your website.  In exchange for giving the directory free content, you will be able to market your name and company, and also get a link back to your site.  Link backs are very important in determining the overall popularity of a website.

These are just some of the basics of running a successful SEO campaign.  SEO packages are available for a flat rate.  After enjoying a successful campaign, you keep all of the profits and enhance your online reputation.  This is the best strategy for marketing products online and the only way to try and break the top 10 for popular keywords. 

For assistance with planning Search Engine Optimization and article marketing, contact a web consultant or an SEO firm.  Web marketing means nothing unless you have the right resources!

Words You Want is your one stop resource for all of your writing needs.  Words You Want offers a variety of services including <a href=”http://www.wordsyouwant.com”>SEO packages</a>, article directory submission, <a href=”http://wordsyouwant.com/?page_id=10″>SEO article writing</a>, ghostwriting, eBook writing, travel writing, equine writing and more.

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