If you have considered hiring a ghostwriter, you probably already have your SEO and article marketing campaign planned out. You already know how article marketing can benefit your company and continue to drive traffic to your business for years to come. The next step is to choose a writer who understands the importance of SEO article marketing so that you can trust them and depend on them to provide quality work.

It is not an easy task to find writers with the type of experience that you seek. Many companies will select a random freelance writer without checking the experience level. There are millions of freelance writers and SEO writing companies out there, both local and international. You have plenty to choose from, so take the necessary time to make the right decision the first time.

So, how do you choose a ghostwriter? What should you look for that will let you know how satisfied you will be with the writer’s work? If you make the wrong decision the first time, you could end up paying out even more money to get it right. You can keep a few pointers in mind when making your choice and save yourself a lot of time and heartache in the future, as well as a great deal of money.

Find Experience Close to Home

Many people are tempted to outsource to other countries for their SEO content writing. You might be amazed at the prices that some of these foreign writers charge, but the truth is that you will get exactly what you pay for. Many times, these ghostwriters are not writers at all. In fact, you may be lucky if they have even a minor grasp on the English language. Even if you do manage to find some English speakers, they will struggled with the ability to write conversational pieces that will seem natural and informative to your readers. You can even run into this problem with other English-speaking countries. It will be obvious to your readers that your writers are not Americans, and therefore do not entirely understand the needs of the American consumer. American writers will be able to reach your American customers on the same level.

Your next step is to ensure that your writers actually have some writing experience. You can request writing samples, which will give you an idea of the skill level involved with your chosen writer. Whether you choose an SEO company or a freelance writer, it is important to check the quality and skill level of your writers before hiring. Most professional ghostwriters will be glad to provide samples before you can even ask.

When you receive the writing samples, you can see the writer’s grasp on the English language. Every writer will have a unique style, which may or may not work for your needs. An SEO company will often present you with several different samples from one writer so that you can familiarize yourself with the tone and voice. After you have seen the writing samples, you can make your choice.

Importance of Writing Samples

Many companies will hire a ghostwriter before ever seeing samples of his or her writing, or a decision may be made without much thought put into the style and voice of the samples that were provided. You might find that the research and development of the subject matter is wonderful while the format doesn’t at all fit your needs. If you assume immediately that the ghostwriter knows exactly what you want and need, you could end up paying a great deal of money for articles that don’t quite reach the depths that you had hoped.

Imagine a client that would like to see a ten part series on wedding planning. She looks over the samples that were provided by a ghostwriter. When compared to other samples the client has seen, this ghostwriter has provided the best work. The client hires the SEO writing company and sends out the assignment. Meanwhile, the ghostwriter does as much research as possible on wedding planning, but never quite hits the right tone that the client expected.

A lot of time and money could be saved if the client had taken the time to clarify the direction and tone that would be appropriate. The client will certainly take a different approach the next time, but money has already been lost on the first round of writing. Next time, the ghostwriter’s samples will be closely scrutinized, and the client will probably see immediately that the style is not right for the project. If this is the case, the SEO company can provide samples from other writers until the client finds the exact voice that she is seeking. It is also a good idea for the client to point out which sample appealed to her the most, because that will provide even more direction to the writer.

When you are looking over the articles that are provided to you for review, you should take note of several things. You want to verify that the writers have a grasp on grammar, spelling, sentence structure, voice and tone, informative value, power sentences, and a conversational quality. If the writer can inject person experience, there may be even more power to the writing.

If you like the articles but you still aren’t sure how to direct the writers, you can provide some samples that you like to the company or the ghostwriter. With a reference point, the ghostwriter can be sure to give you the style and voice that you desire.

You shouldn’t try to choose a ghostwriter without really examining the portfolio. With many companies, you can find samples online. If not, don’t hesitate to request samples until you find exactly what you’re looking for.

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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When you have worked hard to build your business and put together an advertising fund, it is extremely important that you get every benefit possible from your marketing dollars. The whole point of advertising dollars is to draw as many potential clients and customers to your company as possible. With the power of the Internet, you have probably considered a web marketing campaign, which gives you two general options. You can choose pay per click ads, also known as PPC advertising, or you can use search engine optimization. Many people consider SEO the organic, or natural, form or web advertising. Over ten billion searches happen each month, so it’s time to ask yourself which advertising plan is right for your business.

You will find it very difficult to get accurate statistics regarding the two marketing possibilities. While there are plenty of studies to be found online, you will eventually see that these studies have been conducted with a vested interest in one of the two different forms of marketing. If you are looking for real answers, you are not likely to find them by seeking out online studies. Unfortunately, you will only end up with biased answers that favor the advertising type that the company prefers.

What this means for you is that you have your work cut out for you. There are plenty of results that you could use to make your decision, but you will need to dig deeper to find them. You can’t just rely on the initial results, either. You’ll need to seek out the long-term results of each type of advertising. We can give you a closer look at each option and help you find a starting point in your consideration.

Internet search engines are extremely popular. When you type in your search terms, you will receive pay per click and SEO results. The SEO results are the ones that are recognized as viable content and are listed below the search terms. The pay per click advertisements often appear on sidebars or above the search results, depending on the search engine used. The PPC ads must be considered quality to show up on the first page, but are often more about the amount of money that was paid to get that ad seen.

Search engine optimization does not rely on the amount of money spent at all. Essentially, you would like to see your website listed in the top ten after a web search. These top ten are the most commonly clicked links for a phrase or keyword search. To make this happen, you also need to provide valid content for potential customers to see each time they click on the links provided with their search. If it’s not important information to them, they won’t stick around, and you won’t move up in the rankings. These search engines use an algorithm to determine the popularity of each site and where to place it. Pay per click ads might use bold colors and catchy words, but article marketing really relies on the content to keep the customers informed.

It’s not easy to choose between the two types of advertising, because both really can give results. The important question you need to ask yourself is what kind of customer base you have. If your clients and customers are looking for thought-provoking content that will answer questions before they make purchases, a pay per click campaign will not give them what they need.

What PPC Offers that SEO Can’t

There are advantages to pay per click advertising, of course. The biggest advantage would certainly be nearly instant results. You just pay for your ad to appear, and then it does. You might reach hundreds or even thousands of users within a very short period of time, which could boost your page views exponentially. Of course, this all sounds absolutely wonderful, but you have to consider how many people will actually be clicking your links. Nielsen.com maintains that only twenty-three percent of users click a pay per click link when searching, and only thirty-three percent will click a link when buying. Pay per click links also have a twenty-five percent lower conversion rate than article marketing.

Most of the people who click a pay per click advertisement are visiting because they are not yet sure what they want. Since you are paying for each click, you will find that your marketing dollars are not very well used. Keep in mind, too, that these users that visit for a moment via a pay per click link will not be likely to remember your website address for future visits. You will have to keep your PPC ads up indefinitely to keep a steady stream of visitors to your website.

What SEO Offers that PPC Can’t

There are also pros and cons to article marketing, or SEO content, as well. You should realize that search engine optimization can take a bit longer to produce results, which certainly is a drawback. There are so many more benefits, however, that it’s easy to ignore the one negative. It could take a while for one article to generate a great deal of traffic to your site, which means you will have to wait for your site to show up in the top ten results on the search pages. However, that wait is worth it when you realize that SEO articles have an estimated twenty-five percent conversion rate. That kind of conversion from seeker to buyer is exactly what makes your advertising budget worth every cent.

Keep in mind that there are other benefits as well. When you provide articles that can answer questions for your potential customers have, that’s it. You put it out there and let it start generating traffic. You may need to pay for writer services to get great articles, but that’s not a great deal of money when compared to PPC advertising. You won’t need to pay a monthly fee to keep your articles out there and online. Once it’s published, it is searchable for years, and will continue to lead customers to your company as long as people keep looking. The more content you put out there, the more likely people will be to find your business. Your articles will generate traffic and funnel it to your website for years, and for a fraction of the cost of pay per click ads.

Above all of this, you are providing a service to your clients. With each article, you are giving them information that they may need. Your expert opinions and answers will keep people coming back for more, and you can also inspire trust in your potential clients. When your customers think you understand what is going on, they’re more likely to turn to you.

Of course, you must consider cost when comparing the two. Pay per click can look extremely attractive, especially since you know that someone has seen your website every time you have to pay that bill. If you are appearing on top search engines, you could be paying a great deal of money for each click, however. And when you keep in mind that the return on investment isn’t that great, you might reconsider what a great deal PPC ads seem to be. Even with the best possible averages, you will pay nearly one hundred fifty dollars per customer. Nielsen.com says that forty percent of SEO campaigns result in a return on investment of five hundred percent, while only twenty-two percent of PPC campaigns can say the same. With those numbers, it’s easy to see which is the better option.

Choosing advertising campaigns can be difficult, especially when it is vitally important to get the most out of each dollar. There are benefits and negatives to either marketing technique, but the simple fact is that SEO article marketing provides the best results with the lowest cost. You will enjoy a higher number of conversions to sales, and you won’t need to worry about paying for every single click. Your articles can continue to be an asset for you for years to come, while PPC will stop working for you the moment you stop paying. It’s no question which is the better choice for your business.

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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Many people would love the opportunity to write a book but believe that it’s too time consuming or that what they have to say is not interesting enough. It really is intimidating to think about putting your words out there for people to read. Not only that, but it takes a great deal of time and talent, as well as a story that others will want to read. Even if you’re convinced that all of the above it true about you, you should still consider writing a book.

Believe it or not, it’s not important what story you want to tell. What really matters is the audience that you want to sell it to. There are millions of talented authors out there that have unpublished manuscripts festering in a drawer somewhere because no agent or publisher can figure out how to sell them. On the flip side, there are also millions of books out there that cover simple niche subjects that sell quickly, because this is what people need.

Your business should be the topic of your book. There is so much material that you already know just waiting to be shared with other people. When you use your business to write your book, you can reach out to a previously untapped audience and possibly convert many of them into customers. Many entrepreneurs and business owners are writing books, and there are still dozens of niche topics available that you can touch on.

Whatever your business, you must know it well enough to write a book, right? If you’re a travel agent, write about exotic vacations! If you’re a coin dealer, give people the knowledge they need to start their own collections. If you’re a personal shopper, give people some idea of what to look for when they’re ready to spend their money in the stores. As you can see, writing a book in your niche topic might just be easier than you ever thought.

If you’re still worried about your own writing abilities, this isn’t a problem either. As long as you are committed to promoting your company name, there are options available for you. You can hire a ghostwriter to create your work for you, which will give you peace of mind, knowing that your words are well crafted and entertaining. You can also save some money by releasing an eBook instead of a printed copy.

How a Free eBook Can Benefit You

Besides cash flow, what other benefits could an eBook bring you? The best way to really handle an eBook is actually to release it for free to your existing and prospective customers. By providing your eBook for free to your target audience, you are more likely to capture their attention. You could lose out on hundreds of potential customers if you expect them to buy the book. They might not be ready to purchase anything at all, which means they will walk away from your book and all of the information inside. If you give it to them for free, they will at least have a copy of it to read on their own time, and they will be more likely to return later for your goods and services.

This means you have a few choices in regards to your subject matter. You can talk about specific products or you could discuss your particular industry and give your insight. The most important thing to remember is that you just want to keep the lines of communication going at this point. That’s one of the most important rules in sales! If your customer is willing to hear what you have to say and to come to you for answers, then you have a greater chance of making a sale down the road.

You can fill so many different purposes with a free eBook. Your customers can get the information they want or need to questions they might not have realized they had. You can also continue to build a brand for yourself and your business, keeping your company’s name at the forefront of people’s minds.

Investing Time and Energy Online

If you go above and beyond for a customer who may not even be in a position to make a purchase, who will he or she likely visit when ready to buy? It is highly likely that your potential customers will remember the time and attention you gave and will gladly give you their business when they are ready to spend. First of all, it’s more convenient. They don’t need to research other companies when they know right where you are. Mostly, however, your customer will feel that he or she is rewarding you for your time and energy.

The same will happen with a free copy of your eBook. Your clients will see your book as valuable information that you took the time and energy to provide. Your expert opinions will help them make decisions, and will likely keep you in the forefront of their minds. In addition, you are creating a brand for your company that will live long after you have made the first sale. Your customers will be more likely to purchase from someone they see as an expert rather than buying on a hunch. Giving away a free eBook creates trust in your company. You risk giving away your information for free, and your potential customers will remember that. Every download will inspire more trust.

The most important thing to remember is that you provide well-written and informative content. It’s not enough to throw words together and offer it for free. You should be sure that all of your words pack a punch and sound professional, with entertainment being a bonus. If you don’t think you can produce that kind of quality work, don’t hesitate to find a ghostwriting or SEO writing company to take care of your eBook presentation for you.

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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Web marketing is growing by leaps and bounds, and there are several ways to gain visibility for your company online. The two biggest options seem to be pay per click marketing or article marketing. There are several experts in each camp, and the debate is pretty heated regarding which campaign type shows the best results. Pay per click marketing is definitely a paid marketing technique, while article marketing relies on more natural results. With SEO articles, your goal is to get your company’s website to appear in the top search engine results for several different keyword combinations. It involves linkbuilding as well as providing important content for your potential customers. One requires more money, while the other requires time and patience. So which one is better? Is there a clear winner between the two advertising methods?

You can select studies that will show you the results for both marketing campaigns, but these are not usually helpful. Many will claim that PPC marketing is the best choice, while just as many will also stand behind article marketing. You will probably find that the companies who sponsored the studies already had a favorite, and the results will reflect that. For instance, the IAB, or Interactive Business Bureau, and ComScore studies are often sponsored by companies that influence the results. There is a great amount of trust in the results from these studies, but you must really take into account that a study sponsored by a PPC company will always report that PPC advertising is the best idea.

There are actually several factors that you will need to consider before you can make a truly informed decision. There is proof that both the PPC and the SEO campaigns will work. The question is not which one will work; the question is which will work better for your needs. You will need to understand the criteria for each before you can make an informed decision. There are three main factors, including cost effectiveness, conversion to sale ratio, and click-through rates. Only by studying how each of these factors can benefit your business will you come to the conclusion of which campaign will work better for you.

How It All Works

You are relying on potential customers to seek out information that will direct them to your products or services. Each time they enter search terms in a search engine, they are rewarded with several results. Often, the top ten results are the only ones that particular consumer will see. In addition to these ten search results on the first page, there are also PPC ads to the side of the search and across the top. These ads are returned according to search terms, too, so they are quite relevant to the customer’s needs. However, most searchers feel that the content results, those returned by the search engine, are “real” and will often click those before looking at PPC ads. The problem is that you need to figure out how to get your website to rank in those top ten results, whatever the keywords might be, and there are a lot of factors that go into making that happen.

A natural search requires no fees, while PPC ads require payment every time someone clicks on your ad. The companies that can pay the most money will see their PPC ads placed at the top every time, which means you could find yourself with some serious competition from corporations that have more money to spend on their pay per click campaigns. With article marketing, you need not pay a fee to list your articles, and you can be sure that your customers are getting valuable content each time they conduct a search.

Your potential customers may not want PPC ads at all. In fact, many consumers will stop clicking on PPC ads after the first few searches if the results are not what they’re seeking. These customers will, however, continue to search through the natural results, or the actual web content returned in an Internet search, until they find the content they desire. Even those who agree with pay per click marketing campaigns will agree that there is not a lot of substance to offer potential customers. In fact, many people have found that the words used to draw in customers with PPC ads are often misleading or even dishonest. If you customers are looking for valuable information, they will likely be offended if they click on a PPC ad and are taken directly to a sales page. For potential customers that are determined to make their own decisions, this will be extremely frustrating.

When you choose article marketing, on the other hand, you are immediately providing your customers with valuable information that may help them make a decision. These are not ideal for immediate results, and can in fact take quite some time to really pay off, but the long-term effects on your marketing are undeniable. Your customers will see that you are not necessarily trying to sell, but are rather trying to inform so that he or she can use the information whenever necessary. You can provide detail and make important points with article marketing, while PPC ads don’t really contribute much of anything. You might get someone who’s in a hurry to click on your ads, but it’s the serious customers who will read your articles and remember you for later.

The question is not necessarily which choice is better; it’s more a question of which choice is better for your particular needs. If you are looking for something that will give you a huge number of results within a very short period of time, then PPC may be exactly what you need. If, however, you have the time to dedicate to building a solid marketing system that relies on quality of information, SEO articles are your best choice.

Marketing with Pay Per Click

There are advantages to pay per click marketing, with the most significant benefit being nearly instant results. The moment you pay your money, your ads will be found on search engine. SEO results take time, and you might need something as soon as possible. Your PPC ad could be all it takes to get the visitors that you need.

Pay per click really does have great conversion rates, too, according to ComScore. 18.3% of searchers click on paid ads, while only 4.3% click through the organic search results, according the study. ComScore also maintains that 1.4% of these visitors will be converted into sales with PPC ads, while only there is only a .6% conversion rate for the search engine optimization articles.

Marketing with Organic SEO

Most consumers who conduct an Internet search will only read the first three pages of results when they are looking for information. These searchers are more likely to click on the returned search results rather than a PPC ad. These articles will also be available indefinitely, while the ads will disappear the moment you stop paying for them. Theoretically, your articles could bring you new customers forever.

There are reputable sources that tout article marketing as the wise choice. iProspect and Webxico maintain that 77% of search engine users will choose the organic results over the ads listed at the top and sides of the page. These studies also say that conversion rates for article marketing is 25% higher than pay per click.

Making the Right Choice

What you must consider when choosing between the two is not the cost or the performance, but the longevity. With pay per click ads, you will lay out a great deal of money, but you will also see a huge surge in traffic immediately. Managing these campaigns can be pretty intense and take up a lot of time, because you must figure out how to turn those visits into sales and how to keep these customers returning at a later date.

You will need to continually pay to keep the same results flowing in. Unless you have deep pockets for advertising, you will see that it’s nearly impossible to keep up with your campaign. Once you withdraw the funds from your PPC campaign, your ads will disappear as well, and with them, the hopes of driving more traffic to your website.

With article marketing, you do have to give up the immediate results that you could see with PPC, but you gain the trust of your customers in return. People are becoming more and more likely to ignore pay per click items in favor of articles that will give them the information that they need. People are also becoming more and more Internet savvy, which means they are less likely to trust everything that they read online. With article marketing, you have the chance to really prove to your customers and potential clients that you know your industry. It will take time, but you will begin to see results, and those results will last much longer than any you might receive with PPC ads.

The difference between the cost is also something you should consider. Pay per click can be expensive, and only gets more costly the more people click on your ads. You will be competing with thousands of other companies for those top spots, which will also take a toll on your advertising budget. The moment you pull the plug on those advertising dollars, it all goes away. Article marketing will cost you next to nothing, unless you want to hire a professional to provide you with well-written content. Once they are in the article directories, they will stay there indefinitely. If cost is the issue, there is certainly a clear winner.

Determining Return on Investment

When determining the return on your investment, it really depends on what you see as a return. If you consider instant traffic to your website the return that you were looking for, then PPC ads will certainly offer that. Initially, PPC ads will bring you great numbers of visitors, but these numbers will fade. You will find that you are soon paying more per paying customer than the ads are worth.

There is a slower return with article marketing, but there are other things to consider before discounting SEO writing. First of all, your actually monetary investment does not need to be large at all. Secondly, once your investment does start paying off, it will never stop. Your articles will always be out there driving more visitors to your site and convincing customers that you’re an expert in your field.

There are convincing studies that show the return on investment with organic search results are more consistent than those with pay per click, as well. Gord Hotchkiss breaks it down with some pretty impressive numbers. If there are fifty high traffic search terms, there are 2.8 million searches for these each month. That would equal 456,000 visitors for PPC and 153,000 visitors from article marketing, according to ComScore’s statistics. The cost for these 456,000 PPC visitors equals around $500,000 with a cost per click of $1.18. SEO companies, even the most expensive ones, will only charge around $10,000 per month. This means that the cost per click on your articles averages about $.07. Even if you consider that PPC often has a higher conversion rate, you will still pay nearly $150 per person. Compare this to the 611 people who will visit because of your article marketing, which will only cost you around $16 per person. You are also likely to see a higher quality of customers and your articles will always generate traffic for you.

Keep in mind that PPC traffic will often leave as soon as they land on your site. Even if you do see a higher than normal conversion rate, you will still have to pay for all of those visitors that just stopped in long enough to charge you for the click. Article marketing will bring you customers over and over again without ever charging you for the additional clicks.

Article marketing is a one-time investment. You find someone to create some great content, put it out there for your customers to find, and your job is done. With pay per click, you will keep paying and keep paying, with little more to show for your efforts than a drained advertising budget and puffed up traffic numbers.

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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When deciding on website promotion, you essentially have the choice between two major options. Pay per click, or PPC, and search engine optimization, or SEO, are both widely used and, when used correctly, could drive a great deal of traffic to your company’s website. There are several differences between the two, and these differences may help you to decide which is the right choice for your marketing needs.

For your knowledge, pay per click can increase your website traffic more quickly than search engine optimization in most situations. You will only pay for your advertising each time your ad is clicked. With search engine optimization articles, you are offering more than an advertisement to your customers. The articles also tend to have greater longevity for increased traffic to your website, though the results may take longer to see. Whichever method you choose, you should be aware that there is a great deal of competition out there. The Global Markets Research division of Deutsche Bank reports that online advertising will likely grow to more than twenty-eight billion dollars in 2011 in the United States alone.

Pay per click advertising is only an advertisement. There is not usually anything of substance to the ad, besides the fact that a click will take visitors directly to your website. Many Internet users may not even recognize them as ads, which means you will lose those potential customers. Others may click on the ads without any intention of buying or without realizing they have clicked an advertisement. You will pay for those clicks even without achieving a sale. Those that see your ads may not fully understand the arrangements for PPC ads, but they will understand enough to know that they are ads and not necessarily the best answer to their search.

When you consider search engine optimization articles, you have a viable chance of getting your website in the top ten search results when potential customers search keywords associated with your services. Search engines use algorithms to determine how relevant each site is to a given phrase or keyword. You must have good content and programming skills to get the top spots in the rankings, but you get serious credibility when you do. With PPC, you get top listing, but you must pay for it.

If you choose article marketing, you will be offering something of substance to your potential customers. Search engines can make a great deal of money off of PPC ads, but the main source of income for them is to point searchers to the sites that best match the search terms that were entered. If your site shows up in the top ten listings, then the search engine is telling your visitors that your site is among the top ten sites in their index with content on the search subject. This lends a great deal of credibility to your company. Keep in mind that people seeking serious information on a particular subject are less likely to click on ads and more likely to visit your articles. Your articles, however, could really impact the choices of those who are seriously seeking information, goods, or services.

Pay per click ads do have their advantages. People who are in a rush to find something in particular are more likely to click on the ads than to search through Internet content. You are likely to get greater results in a timelier manner, too. You just need to decide which method casts the best light upon your company and will bring you the most business in the long run.

Article Marketing Advantages

The firm iProspect has completed a study that suggests a full thirty-six percent of users consider the top ten listings returned in a search to be the best possible information available. A similar study was completed in 2002, and the results have greatly increased since. Searchers don’t always find what they want in the first search, but they will likely look on other search engines for the same information. Search engine optimization often displays the same information, and this gives a great advantage to those who use SEO marketing. This same study shows that sixty-two percent of users will click on the first page of results. You might be out of luck if your website doesn’t show up until a later page. If your website is after page three, it’s even more likely that you’re out of luck. Ninety percent of searchers abandon their search after three pages of search results.

Popularity of PPC

There are many attractive features to the pay per click model, with the greatest of these being how quickly you will see results. The moment your PPC ad goes up, you will start funneling more traffic to your website. As long as you keep up the payments for your ads and keep showing up ahead of your competition, you will see a significant rise in your page views. The problem is that a PPC campaign does not really offer anything of substance. You can enjoy the increase in traffic, but you are not really giving your potential customers a reason to return for business at a later date. The more people click on your site, too, the more you will pay for your advertising.

The type of search engine that you use for your PPC campaigns can directly affect your return on investment. Studies with Qudos Digital, an Internet marketing firm, show that Google will likely bring you the most traffic, while Bing and Yahoo are more likely to bring you a return on investment. If you want an effective campaign, you should have campaigns with each of these search engine sites.

Longevity of Your Campaign

A pay per click advertising campaign is likely to be short-lived. They can cost a great deal of money over the long term, so many people find there is not enough traffic to justify the expense. A PPC campaign offers a lot of traffic over the short term, and this can be helpful for a short time. If you are not receiving return visitors, you can see how it might be harmful in the long run.

Users that click on a PPC ad either click on an ad through a search engine instead of clicking on the search results they really wanted. The second type of user might believe that he or she is clicking on search engine results when instead they are clicking on an ad. Either way, the visitor will not receive the information that he or she was seeking.

If you use article marketing, your article could get your site listed among the top ten results in a search. Your articles will also give your customers something of value, which is very unlike a PPC campaign. You also will not need to renew your payments for your articles each month. Once you have published your articles to the Internet, they are searchable for the entire lifetime of your company. You could entirely forget that it exists, but it will still be out there, driving customers to your website. If you have taken the time to provide excellent content, then your customers will get something much more valuable than a simple advertisement.

You can sum up the advantages of SEO article marketing with a few statements. Article marketing provides useful information to your potential customers, as well as generating SEO content. You can control the image of your company’s projects with well-written article content. You require no additional technological resources to use article driven marketing. Article marketing will also not require continuing payments for your company to reap the rewards.

Concerns Regarding ROI

When you are paying money for a marketing campaign, your biggest concern will likely be the potential return on your investment. You can see the the ROI for a pay per click campaign can vary widely, depending on where you intend to run your campaign.

Blogger Jeff Majcher says that a formula to compare the differences between the returns for an SEO and a PPC campaign is complex. A campaign based on SEO articles can make a significant difference. A PPC program loses its value the moment you stop payment. If you want to continue getting the benefit of your pay per click campaign, you will need to continue paying for each visit to your site. When you use articles for marketing, you continue to reap the benefits long after the articles have been posted. You can continue a steady stream of article marketing or you can take several months off, but the work that has already been posted will drive traffic to your website indefinitely. You may not see results immediately as you would with PPC campaigns, but technology blogger Charles Linart maintains that SEO marketing provides a much better return on investment.

Pay per click ads do have their value. You can count on a PPC campaign to really boost your traffic in a short amount of time. You can also use the effectiveness of your search terms to research the nature of your visitors. Over the long term, however, you will probably find that the organic results that article marketing provide are a better choice for your marketing dollars.

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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Too often, companies entirely underestimate the importance of web marketing and provide too little budget for SEO expenses. Most marketing campaigns end up focusing more on the design of the company website and not enough on the content for that site and other content sites on the web. Of course, a great website really is an asset to any company, but if the information isn’t there for the customers to find, then your website will be for naught.

Imagine for a moment that you open a company website and it blows you away visually. Then you take a moment to really try to see what the company is all about, only to find that the owner’s fifth-grade daughter might as well have written the content? How badly does it reflect on the company when you see lines of text with poor sentence structure, multiple spelling errors, and just plain boring words? You can only say “we’re the best!” so many times before your target audience starts to look elsewhere for the answers that really matter.

It’s a huge oversight to skimp on the content that your website really needs. You should take the time to consider your particular industry and then let your potential customers know all about it. Don’t just talk about how great your company is; show your customers why. Start building a rapport with your clients right away by giving them information they can use, even if they never buy your product. They’ll trust you more, and they’ll convince other people to trust you.

Marketing Your Company with Articles

Creating a strong web presence isn’t just about developing a helpful and informational website, either. Sure, it’s nice to know that people will be able to find your company if they do a specific Internet search for your company, but how do you reach all of those people out there that don’t yet know who your are or how badly they need your services? Article marketing has become a very important aspect of web marketing, and it has proven itself time and again. These articles can be found in several different directories, and readers will see great information along with a link to your company’s website.

When you put several articles out there across the web for people to find, you are generating popularity for yourself. Search engines such as Google and Yahoo will report search results based on the popularity of particular links, but this will not include the links that you create on your own. This is where the article marketing comes in. With your links scattered out throughout several different articles databases, your website is likely to get more hits throughout each day. And as it gets more hits, your website will quickly move up the ranks on search engine sites until it is one of the first listed in almost any search related to your company.

When you neglect article marketing, you are giving up those valuable numbers. The linkbuilding process necessary to move your website up in the rankings will yield no results for you. It doesn’t matter how much money you spend on your web design and web copy. If you aren’t funneling people toward your website from different areas of the Internet each day, your website will still come up short in the searches. If this happens to you, you have no one to blame but yourself.

A great SEO writing company cannot make the situation any better for you until you are willing to invest in article marketing and linkbuilding. You can consider it all a part of your advertising budget. If you don’t advertise, how many customers can you expect to see? There is no way to expect your customers to just stumble over you by accident. You need to go out and bring them to you with the aid of articles with informational material. Search Engine Optimization articles can bring you targeted results, and for less money than banner ads.

Words and Phrases are Key

Choosing your keywords is the most important step to reaching your target audience. You want to choose something that people are likely to type in during a regular Internet search, while still remaining relevant to your company. If you don’t make good use of your keywords, you can’t expect anyone to find you.

The only way to ensure a successful Internet marketing campaign is to concentrate on all areas. A great web design and excellent web content will impress your customers, of course, but you must find a way to drive the traffic there. By providing article marketing, you can ensure that potential customers will find your links when searching for information relevant to your company. This is how you will sell your company.

Above all, your information should be well written and use proper grammar and spelling. If you can’t put together web content or articles that can sell your company, keep your audience entertained, and have all of the commas in the right spot, then consider hiring a ghostwriter or an SEO writing company to do the hard stuff for you. You’ll be amazed with your results!

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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When you are looking to advertise your business, company, or website, there is no doubt that you want to get the most benefit for your advertising dollar. After all, the entire principle of business advertising is to use your money to draw in the biggest base of clients and customers, right? If you have looked into online advertising, you likely know that there are two general options available to you. The first is pay per click, or PPC advertising, and the other is search engine optimization, which is also known as organic, or natural, advertising. With more than ten billion searches happening in any given month, you need to ask yourself which one is right for your business.

Trying to get accurate statistics about each form of advertising is difficult. You can find all manner of statistics online, but you will quickly learn that these aren’t exactly controlled or third party research studies. Instead, these studies are typically conducted by or sponsored by a company with a vested interest in one of the two forms of advertising, and as luck would have it, the results always seem to favor the advertising type that the company uses and prefers. When you need real answers, that isn’t very helpful, is it?

Unfortunately, that means that if you are looking to determine which advertising strategy is right for you, you are actually going to need to do your homework. This means looking not just at initial results, but at the long term result of each type of advertising. To help you do this, we will offer you a deeper look at each type and allow you to really consider what is best for your needs.

Whenever you type something into your favorite search engine, you will find both PPC and SEO results. SEO results, or those that search engines recognize as providing viable content related to the search terms, appears in the normal window. PPC advertisements will appear in a colored bar above the result or in a bar on the right or left margin of the results page, depending on the search engine. In order to show up on the first page, a PPC ad typically must have some quality, but primarily it is about paying the most money to the search engine to get the proper placement, which is why this section of the results page usually carries the header “paid advertisements”.

With search engine optimization, it works differently. To get into the top 10 rankings, which are also the most commonly clicked links for that phrase or search term, you have to be able to provide content that is related to the string, that is valuable to those who click it, and that is popular among people who are looking for those terms. Search engines use an algorithm to determine which sites to place up front, and good programming and great content are essential here. While PPC uses a few words to grab attention and drag a user to a site that they may not even want to visit, SEO and article marketing in particular provide consumers with the information they really need and help them understand why a certain company or site is best suited to meet their needs.

Knowing now how each type of advertising works, it is easy to see that the two bring in very different customers with very different goals. The question now is which one is your customer base. Are you looking for someone who is hurriedly clicking links in search of an answer or the thoughtful consumer who is willing to read for an answer and to find the business or company that will provide the information they need?

What PPC Has that SEO Doesn’t:

There are certainly some advantages to PPC advertising. The biggest benefit is that it can offer nearly instant results. When you are paying for your ad to appear, it gets seen quickly. PPC can bring hundreds or thousands of users in a short period of time, boosting your page hits quickly. This sounds fantastic, right? But there is another side of this to consider. According to Nielsen.com, only 23% of users click a PPC link when searching, and only 33% when buying. Furthermore, PPC links have a 25% lower conversion rate than SEO advertisements.

With PPC advertising, you will find that your site is primarily visited by people clicking a quick link without knowing if you have what they want. You are paying for every single click on your link, and a vast majority of clicks are not going to be productive. In fact, the conversion rate for PPC is incredibly low. Consider not only this but that in order to keep page hits up, you will need to keep the ad up continuously for as long as you have the site. Most PPC users aren’t going to remember your site or use it again, and you will have to always have that ad up to try to bring in a steady stream of visitors.

What SEO Has that PPC Doesn’t

Now we need to look at SEO article marketing. In looking at pros and cons, it is important to look at the fact that SEO marketing can take a while to provide great results. It is a downside to be certain, but the benefits offered by article marketing are simply too large to ignore. While it may take a while for an article to generate enough traffic to make the top ten search results page, the simple fact is that SEO offers an estimated 25% higher conversion rate for readers than for people who simply click PPC articles. Talk about cost effective!

Another thing to consider is this. You write an article and it answers a question or fills a need that your consumers have. You put it out there into article directories and you pay the writer a small fee for their services. That’s it. That is your big investment for the traffic it generates. You aren’t paying money each month to keep the article out there. Once you have paid for it and published it, it will work for you for years to come. Putting more content out and answering more questions will certainly help you build business, but that single perfect article can work for you for years to generate traffic of its own to your site.

With SEO article marketing, you are offering consumers what they need- answers to their questions. Articles are written from the point of view of an expert and will serve to fill a real need for consumers. Customers are far more likely to use your business if they know that you understand it, are working to fill their needs, and that you are willing to help answer their questions. When you work through SEO article marketing, you are helping to build trust with your customers.

In today’s economy, it is also very important to consider the issue of cost when looking at marketing and advertising. PPC companies sound like a fantastic bargain at first, but to appear on the top result of a major search engine, you are paying more than a dollar per click. Consider then that even with the highest estimated conversion rate, you are paying about one hundred fifty dollars for every customer. Consider now that even if you were to use the most expensive SEO article marketing company out there and use the lowest estimated conversion rate (according to research paid for by a PPC company, nonetheless), your total cost would still be less than twenty dollars per converted customer. Some forty percent of SEO campaigns offer ROI of 500% or more, while only 22% of PPC campaigns can say the same, according to Nielsen.com. When considering return on investment and profitability, which of these sounds like a better option to you?

Marketing your company or business can be difficult, especially in a time when none of us have an unlimited budget. There are pros and cons to both PPC and SEO article marketing. The simple fact of the matter, however, is that while PPC can offer the appearance of instant results, SEO article marketing offers high conversions, low overall costs, and the ability to work for you for years without paying for every single click. Building a web of back links and old articles that are always available to market for you means that your investment is a continued asset. With PPC, the moment you stop paying, you stop getting traffic. Which one sounds like the better investment for your business?

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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What is the difference between web content and article content? As a thrifty webmaster, couldn’t you just re-use the same content over and over again and save yourself time and money? No, because search engines actually disqualify vendors based on what they consider “duplicate content.” Yes, you can get penalized trouble for plagiarizing yourself. Welcome to the strange and unusual 21st century!

Furthermore, there is a major difference between web content and article content that must be considered. Web content is largely promotional, though you may see the advantages in publishing objective web content too. Usually, web content writing involves creating a “pitch”, as well as a homepage or “welcome page”, an about us feature and a contact information page.

This type of writing is relatively easy to do if you have any sales experience. However, article content (for article marketing purposes) is supposed to be objective and neutral when it comes to company promotion. Article content is of a different quality than web content; whereas web content is largely promotional, article content adheres to the basic rules of journalism and or self-help and DIY guides.

Because web content is sales oriented, and part of a website’s marketing design, it is usually more expensive than article marketing, which is priced similarly to an advertisement. The difference between sales-like content and objective information is all part of an effective marketing campaign. You need both types of writing to succeed. An experienced SEO firm can help you get started with these projects.

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You may very often see press releases advertised on SEO firm websites, but are unsure of what benefits come from such an investment. Press releases, by the individual article, are pricier than a series of article. You may be wondering, why should I spend the extra money on PR writing and submission (which costs extra) if I am mainly using it for linkbuilding purposes?

Let’s first get the most obvious benefits out of the way: branding, traffic increase, credibility increase and sales promotion. Press releases reach an audience much like SEO writing and article marketing does. The main difference is that press releases are only “live” for about 30 days. Unless they are posted on your own website, they will disappear. The fact that your press release will eventually disappear shouldn’t discourage you from reaching that new audience while you have the opportunity. Every second of branding counts.

More importantly, press releases appeal to a “live audience”, the type that search for local, nationwide and worldwide news. You do still need to target your keywords carefully, but when you do that you are pitching your company announcement to potentially millions of people. Upwards of eighty million people get their news from online news collecting agencies, such as Yahoo and Google.

Did you know that the big stories you see on major search engines and famous websites like CNBC and MSN actually get a percentage of their news from smaller or local media outlets? Unlike TV news, Internet news rewards the most timely and well-written news information. There is not a hierarchy; the most relevant news appears at the top of the page and at the top of the keyword search.

With press releases, which are considered “news worthy material”, you might also benefit from viral reporting, and have one of your stories get picked up by a major publication. Last but not least, establishing a good business relationship with local and nationwide media contacts is always beneficial.

Using press releases for web marketing is an entirely different avenue than SEO, PPC and article marketing. However, it is a profitable new venture you should not neglect.

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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What is with all the eBook hype as of late? It’s simple…everyone loves freebies. Most people still enjoy reading. Practically every customer you come across will want to learn more and more and more before he/she makes a purchase. The eBook is the perfect strategy for boosting sales, boosting traffic and for keeping people coming through your virtual doors.

You can use an eBook to market a new business, stir up interest in your company, and educate your audience on the type of work you do, or products you sell. Think of an eBook as a way to prolong a sales-oriented conversation for hours on end. You could talk about why your services or products are of benefit, or you could even provide free information on a related topic, and establish yourself as an expert.

These eBooks perform an important task; they keep your brand in your customer’s mind and help to convey essential information. Passing along this information will directly influence whether or not the customer returns to your website. An eBook establishes trust and can help even wishy-washy buyers take a chance on your company.

Everybody wins when you publish an eBook. You’re probably thinking that this all sounds well and good, but you simply don’t have the time to write a quality eBook. No matter…an SEO firm can have an eBook finished for you in a short period of time and for reasonable payment.

The boost in sales you experience as a result of offering your free eBook will pay for the initial investment. Don’t underestimate the power of eBook marketing!

Words You Want specializes in SEO article writing and ebook writing for the Internet. Our knowledge of SEO writing and article marketing will assist you in driving more traffic to your website and increase your search engine ranking.

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