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Author: Troy Mellema

Published articles: 38

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How to Choose a Ghostwriter: Importance of the Portfolio

January 30, 2011 | Posted in Writing Articles

If you have considered hiring a ghostwriter, you probably already have your SEO and article marketing campaign planned out. You already know how article marketing can benefit your company and continue to drive traffic to your business for years to come. The next step is to choose a writer who understands the importance of SEO …

Choosing Pay Per Click or Article Marketing

January 30, 2011 | Posted in Article Marketing

When you have worked hard to build your business and put together an advertising fund, it is extremely important that you get every benefit possible from your marketing dollars. The whole point of advertising dollars is to draw as many potential clients and customers to your company as possible. With the power of the Internet, …

Use eBooks to Make a Profit

January 30, 2011 | Posted in Book Marketing

Many people would love the opportunity to write a book but believe that it’s too time consuming or that what they have to say is not interesting enough. It really is intimidating to think about putting your words out there for people to read. Not only that, but it takes a great deal of time …

Choosing Between PPC and SEO Article Campaigns

January 30, 2011 | Posted in Article Marketing

Web marketing is growing by leaps and bounds, and there are several ways to gain visibility for your company online. The two biggest options seem to be pay per click marketing or article marketing. There are several experts in each camp, and the debate is pretty heated regarding which campaign type shows the best results. …

Choosing SEO Article Marketing or Pay Per Click

January 30, 2011 | Posted in Article Marketing

When deciding on website promotion, you essentially have the choice between two major options. Pay per click, or PPC, and search engine optimization, or SEO, are both widely used and, when used correctly, could drive a great deal of traffic to your company’s website. There are several differences between the two, and these differences may …

Why Budgeting for SEO and Website Development Is So Important

January 30, 2011 | Posted in SEO

Too often, companies entirely underestimate the importance of web marketing and provide too little budget for SEO expenses. Most marketing campaigns end up focusing more on the design of the company website and not enough on the content for that site and other content sites on the web. Of course, a great website really is …

PPC vs. Article Marketing- The Bottom Line

January 25, 2011 | Posted in Article Marketing

When you are looking to advertise your business, company, or website, there is no doubt that you want to get the most benefit for your advertising dollar. After all, the entire principle of business advertising is to use your money to draw in the biggest base of clients and customers, right? If you have looked …

The Difference Between Web Content and Article Content

January 9, 2011 | Posted in Writing & Speaking

What is the difference between web content and article content? As a thrifty webmaster, couldn’t you just re-use the same content over and over again and save yourself time and money? No, because search engines actually disqualify vendors based on what they consider “duplicate content.” Yes, you can get penalized trouble for plagiarizing yourself. Welcome …

Do You Really Need a PR?

January 9, 2011 | Posted in Traffic Building

You may very often see press releases advertised on SEO firm websites, but are unsure of what benefits come from such an investment. Press releases, by the individual article, are pricier than a series of article. You may be wondering, why should I spend the extra money on PR writing and submission (which costs extra) …

Everybody Loves a Freebie: How an eBook Can Pay Dividends

January 9, 2011 | Posted in Writing & Speaking

What is with all the eBook hype as of late? It’s simple…everyone loves freebies. Most people still enjoy reading. Practically every customer you come across will want to learn more and more and more before he/she makes a purchase. The eBook is the perfect strategy for boosting sales, boosting traffic and for keeping people coming …

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