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Home staging is an exciting business. When you have the opportunity to help a seller create a home that is both beautiful and highly desired, there is a certain amount of satisfaction to be gained. What follows are a few simple tips for helping home stagers continue success during the cold winter months, when real estate sales are at an annual low.

First, it is important to understand that winter real estate sales figures are always lower. With that said, however, selling a home during this time of year is anything but impossible. The first key is to always ensure that all snow and ice have been cleared from the property. If a client needs to shovel their way into the driveway, the home is going to start with a big negative impact.

When it comes to the inside of the home, the general idea that you will want to convey is that the home is a warm, family environment. A clean and crisp décor with soft colors is always recommended. An excellent idea is to burn scented candles or to place cinnamon brooms and other scents associated with holiday memories throughout the home. A subtle, festive décor can help viewers envision their families in the home. If there is a fireplace, a warm fire can help others envision their own families making memories around the fire.

Take the time to ensure that the home is staged to truly show off the biggest assets. If the living room is small, take the time to accentuate the dining room, where families can envision enjoying a holiday meal, or even the kitchen. Find a room in the house that is associated with the holidays, and work hard to create an image that places potential buyers at the hearth and heart of the home. These simple steps can help ensure a feeling of warmth and happiness in even the coldest temperatures.

Selling a home during the winter is far from impossible, but it is important to understand that there will be fewer buyers and more work to be done. Home staging can be remarkably fun during the winter months, and creating a warm and inviting atmosphere can be done. No matter what your client’s budget, with a little bit of creativity, you can stage any home to look like a winter wonderland to every potential buyer.

Nicci Parrish specializes in helping homeowners and realtors create a home that sells in addition to providing home stagers with tips to improve their business. To learn more about how home staging can benefit your business, visit Impress Me Home Staging and Nicci Parrish’s blog.